Yes, but it is designed to do more than take a message. Praxum answers calls and messages for your electrical business, asks the qualification questions you approve, and creates the next step your rules allow: a booking, callback, routine queue or urgent alert.
Electricians · AI receptionist
Electrician answering service. AI receptionist for electricians.
Praxum is an electrician answering service for UK electricians that does more than take a message. It answers the calls you cannot take on site, handles texts and WhatsApp (where enabled), asks the questions you would ask, then books the job, asks you to call back or alerts you, using your rules.

The essential details are captured and the contact you nominate is alerted.
Service area, urgency, availability and booking permissions stay yours.
The issue, postcode, priority and next step arrive together.
The complete electrician guide
How an AI receptionist handles electrical enquiries.
Where enquiries are lost, how urgent faults and routine work are handled, what reaches you, and who it fits.
Straight answer
Praxum is an electrician answering service for UK electricians that does more than take a message. It answers the calls you cannot take on site, handles texts and WhatsApp (where enabled), asks the questions you would ask, then books the job, asks you to call back or alerts you, using your rules.
It does not do electrical work and it does not claim any registration for you. It looks after the first conversation so the next step reaches you with the details already captured.
Where electricians lose enquiries before they become jobs
Back to contentsMost electricians do not lose work for lack of demand. They lose it in the gap between the enquiry and the booking, because the moments when the phone rings are often the moments you cannot pick up.
- Mid-job, with the supply isolated
You cannot take a call with a consumer unit open and the circuit isolated, or while you are up a ladder or in a loft.
- Urgent faults
A tripping board, a partial outage or a burning smell is the call that needs a response fastest, and the one most likely to arrive while you are on another job.
- Landlord and certificate requests
An EICR request needs the property, the number of circuits, access and a deadline. A name and a number leaves all of that to chase.
- Quotes and installations
Consumer unit upgrades, extra sockets and EV charger enquiries each need different details before you can price them.
An electrician answering service that qualifies the job, not just the caller
Back to contentsA basic answering service takes a name and a number, and you chase the rest later. Praxum picks up the calls you cannot take and replies to texts and WhatsApp messages (where enabled). It asks the electrical questions you approve, checks your service area and how urgent the job is, then books it, asks you to call back or alerts you, following your rules.
Respond straight away
Answer the call in your business name, so the customer is not left with voicemail while you are on site.
Qualify the job
Ask what has happened: no power, a tripping board, a smell, a new installation or a certificate. Capture the property type, postcode and when they are available.
Apply your rules
Check your service area, separate domestic from commercial, and sort an urgent fault from a routine quote.
Confirm and hand over
Offer or confirm a slot where your rules allow, send the customer a confirmation, and send you one clean job summary.
How an electrician answering service is set up
Back to contentsKeep your existing number
Your number, your customers and your way of working stay as they are.
Forward the calls you cannot take
Choose which calls go to Praxum: busy, unanswered or after hours. You still answer the ones you can.
Approve the questions, hours and safety script
Set the jobs you take, your service area, what counts as urgent and what Praxum must not say.
Choose your booking rules
Praxum can check your Google Calendar. Depending on your rules, it books a slot for the customer or offers slots and leaves the confirmation to you.
Test before launch
You hear how calls are handled, and we only switch on what passes our acceptance checks.
There are three possible outcomes for an enquiry, and they are different things: an alert (you are told straight away), a callback request (the job details are held for you to ring back) and a booking (a slot is booked in your calendar). Praxum does not transfer a live call to you.
Urgent faults and routine electrical work
Back to contents- Urgent faults
No power, a tripping board, sparking or a burning smell. Praxum captures the essential details, marks the enquiry urgent and alerts you straight away.
- Routine and planned work
Consumer unit upgrades, extra sockets, EV chargers and EICR requests. Praxum captures the detail you need to quote and books the jobs your rules allow.
If a caller reports immediate danger, Praxum alerts you and tells the caller to contact the emergency services. For other safety concerns it follows the script you approve and captures only the essential information. It does not diagnose faults and it does not give electrical advice.
- Immediate alert: urgent faults are flagged to you straight away, with the captured details attached.
- Morning queue: routine quotes and non-urgent questions are captured without waking you and held for the next working period.
What a captured enquiry looks like
Back to contentsThese are illustrative examples, not real customer conversations. The questions are configured around your business.
CustomerHi, the fuse board keeps tripping and half the house has no power. Can someone come out?
PraxumI can get this to the electrician now. Is there any burning smell, scorch marks or sparking?
CustomerNo, nothing like that. It just trips when we use the oven.
PraxumThanks. What is your postcode, and is this a home or a rental?
CustomerM20, it is my own house.
PraxumGot it. I will mark this urgent and alert the electrician now. Can I take your name and the best number to reach you on?
CustomerSam Patel, 07700 900123.
| What the electrician receives | Illustrative summary |
|---|---|
| Caller | Sam Patel, 07700 900123 |
| Location | Homeowner, M20, full address captured |
| Job | Fuse board tripping when the oven is on, partial power loss |
| Safety | No burning smell, scorch marks or sparking reported |
| Urgency | Urgent |
| Status | Alert sent to the electrician |
CustomerI am a landlord and need an electrical safety report for a rental by the end of the month.
PraxumNo problem. What is the property postcode, and roughly how many bedrooms does it have?
CustomerA two-bed flat, M14. The tenant is in, so access needs arranging.
PraxumThanks. What dates suit you, and who should we contact for access?
CustomerNext week is fine. My name is Priya Shah, 07700 900321. The tenant, Jo, is on 07700 900456.
PraxumThank you. I will pass this to the electrician with the dates and the access contact.
| What the electrician receives | Illustrative summary |
|---|---|
| Caller | Priya Shah (landlord), 07700 900321 |
| Property | Two-bed flat, M14 |
| Job | Electrical safety report (EICR) for a rental, needed by the end of the month |
| Access | Tenant in residence. Contact Jo, 07700 900456 |
| Preferred dates | Next week |
| Status | Booked into a free slot where your rules allow, otherwise held for your callback |
Who it fits, and who it does not
Back to contentsA quick way to decide whether this matches the problem you actually have.
- Likely a good fit if you…
miss worthwhile enquiries while you are on site or isolating circuits, take urgent faults or landlord work, and want the job details captured before you call back.
- Probably not yet if you…
already answer your valuable enquiries reliably, or have someone covering every call, and following enquiries up creates little admin for you.
What Praxum will not decide for you
Back to contents- Invent a price, a discount or a call-out fee
- Guarantee an arrival time
- Diagnose an electrical fault or give electrical advice
- Claim any registration, certification or insurance for your business
- Accept work outside your services or coverage area
It captures, qualifies and routes the enquiry according to the instructions you approve. Decisions that need judgement stay with you.
What an electrician answering service costs with Praxum
Back to contentsOur first 5 customers join the founding customer programme: £150 per 30-day billing period for a 60-day pilot, with standard setup included at £0, then £249 per 30-day billing period if you choose to continue. That covers phone answering, SMS follow-up and WhatsApp where enabled, working as one enquiry-to-booking system. All prices exclude VAT.
- Each 30-day period includes 300 answered call minutes and 300 outbound customer messages.
- Extra usage is 25p per additional minute and 25p per additional message.
- One combined £50 additional-usage cap covers calls and messages, with alerts at 80% and 100% of each allowance.
Services that charge per call or per minute can look cheaper on the headline rate, but the bill moves with your call volume. Praxum also charges beyond the included allowance, so the limits above show the most you pay without approving more. See the full pricing terms, read the electrician answering service cost guide, or compare an AI receptionist with a call answering service.
Where to go next
One electrician answering service. Calls, texts and WhatsApp.
Start with the problem costing you the most work, or check the numbers first.
The guideHow electricians stop missing calls
A practical set-up: forwarding, a missed-call text and what to capture.
The problemMissed-call recovery
See how an unanswered call gets an immediate response and a useful next step.
The numbersMissed-call calculator
Estimate what missed enquiries are costing your business.
The priceFounding customer pricing
The price, what is included and the usage limits.
Before you choose
Compare the options. Then compare the price.
Use the comparison when the question is human answering versus AI.

What does electrician call answering really cost?
Published UK prices and worked bills for 40, 100 and 200 calls.
Read the cost guide
AI receptionist or call answering service?
Compare cost, after-hours cover, booking and what happens when you cannot answer.
Compare the options
What does Praxum cost?
The founding customer price, what is included and your maximum bill.
See pricingCommon questions