Capture every active channel
Calls, WhatsApp, web forms, SMS and email can enter the same organised flow.
AI receptionist UK · Calls · Messages · Bookings
AI receptionist. Keep every enquiry moving.
Praxum answers calls and messages, qualifies the enquiry, follows up and books the next step using your rules—so customers are not left waiting when you are busy.
One connected workflowVoice · WhatsApp · Web
One customer journey
From first hello to confirmed work.
No handoff between disconnected products. Each step passes useful context into the next one.
- 01
Answer
Respond while the customer is still ready to act.
- 02
Understand
Collect the job, location, urgency, photos and availability.
- 03
Quote
Apply your pricing rules and route exceptions for approval.
- 04
Follow up
Keep the conversation moving without manual chasing.
- 05
Book
Confirm the next step and pass clean context into operations.
Same enquiryComplete context at every step
What it handles
Less chasing. More finished work.
The system takes care of the repetitive movement between an incoming enquiry and a useful commercial outcome.
Qualify before anyone wastes time
Check job type, urgency, service area, customer details and supporting photos.
Quote inside your guardrails
Use defined pricing, margin and approval rules before a quote is sent.
Follow up with a clear cadence
Send reminders, track status and stop the enquiry quietly disappearing.
Confirm bookings and deposits
Offer suitable slots, confirm the booking and collect a deposit where configured.
Hand over complete context
Keep calendars, CRM records and the delivery team aligned on what happens next.
Designed around your operation
Automation where it is safe. A person where it matters.
Praxum is not a black box making every decision. It moves routine work quickly, follows your boundaries and makes exceptions obvious.
01
Praxum handles
The repeatable work
Fast replies, structured questions, reminders, status updates and routine bookings.02
Your rules decide
What can move forward
Service area, urgency, availability, pricing limits and the approvals you require.03
Your team owns
The exceptions
Unusual requests and judgement calls arrive with the conversation and context intact.Ways in
One system, wherever they start.
Customers can call, message or use your website. Your team receives one clearer view of the job and the agreed next step. When several calls arrive together, see how overflow call handling for plumbers adds capacity without replacing your existing team.
Configured, not self-service
Booking and quoting. Together.
Praxum is not a basic answering app that you switch on and configure alone. We build one connected enquiry-to-booking system around your channels, questions, pricing limits, approvals and diary. If you are still choosing the type of cover, compare an AI receptionist with a call answering service, then review the full Praxum pricing.
- Workflow mapping, configuration and testing
- Qualification, quotes and follow-up
- Phone, WhatsApp and web working together
One-off setup
£1,200Booking and quoting includedMonthly service
£450/moCommon questions
Clear answers, before we map it.
The system is one connected journey. The exact rules and integrations are shaped around how your business works.
Praxum is not sold as an off-the-shelf answering app. The £1,200 setup covers mapping and building the connected workflow around your channels, qualification questions, pricing limits, approvals and booking handoffs. The £450 monthly service covers phone, WhatsApp and web together, with no per-channel add-ons.