What the £450 a month actually covers
There is no separate price for adding a channel later. If a customer messages on WhatsApp instead of calling, or fills in a web form instead of either, the same system answers, qualifies and books the job the same way, for the same monthly fee.
The guarantees built into the price
- You don't pay until it's live
The £1,200 setup fee is due once Praxum is built, tested and actually answering your enquiries — not on a signed contract.
- No lock-in
Cancel the monthly service with 30 days' notice. There is no minimum term.
- Pricing stays yours
Praxum collects the job details and qualifies the enquiry, then leaves you to give the quote. It never invents a price it wasn't given.
- One price, every channel
The fee doesn't change whether an enquiry arrives by phone, WhatsApp or web chat.
How Praxum's flat fee compares to answering service prices
Answering services that charge per call or per minute can look cheaper on the headline rate, but the bill moves with your call volume — a busy week costs more, and a long or complex enquiry costs more still. The full UK breakdown of per-call, per-minute and in-house receptionist costs is in the plumber answering service cost guide. You can also compare an AI receptionist vs a call answering service, or assess an AI receptionist vs hiring a human receptionist when payroll is the alternative. At a flat £450 a month, the Praxum bill does not change either way.
Frequently asked questions
Praxum is a one-off £1,200 setup fee, then £450 a month. That covers phone, WhatsApp and web chat as one system, not three separate products.

