Pilot price
| Founding pilot | |
|---|---|
| Price | £150 per 30-day billing period, for up to two periods (60 days maximum) |
| Setup | Standard setup included at £0 |
| Included each period | 300 answered AI call minutes and 300 outbound customer messages |
| Covers | One business, one phone number and one Google Calendar |
| After the pilot | £249 per 30-day billing period, only if you explicitly agree to continue |
| Billing | Subscription paid in advance. Extra usage billed after each period. |
| VAT | All prices exclude VAT. |
- The pilot is open to our first 5 eligible businesses. We check eligibility on a call.
- The 60 days start when your agreed service is activated and operational, not when you first enquire.
- In week one we agree a baseline, then send you a weekly performance summary so you can judge the results yourself.
- Case studies are optional. We never publish your name, quotes or figures without your separate written approval.
What is included
- AI phone answering
- Enquiry qualification against your approved business rules
- Google Calendar booking
- Booking confirmation texts to your customers
- Owner alerts and requests for human follow-up
- Missed-call text-back, where an SMS-capable caller number is available
- SMS enquiry handling
- WhatsApp, after your number is approved and has passed acceptance testing
- A weekly performance summary
Human escalation means we notify you and ask you to follow up. It does not include live call transfer. We confirm the activated features and your fallback arrangement in writing before launch, and we only activate features that pass our acceptance checks.
Usage and your maximum bill
| How it works | |
|---|---|
| Included each period | 300 answered AI call minutes and 300 outbound customer messages. Allowances reset every 30 days from activation, and unused allowances expire. |
| Extra usage | 25p per additional answered minute and 25p per additional outbound customer message. |
| Spending cap | One combined £50 additional-usage cap per billing period, covering calls and messages together. It is a monthly limit, not a prepaid balance or an automatic payment threshold. |
| Alerts | We notify you at 80% and 100% of each included allowance, and when the £50 cap is reached. |
| Higher limit | Needs your written approval of a specific new cap for that billing period. Paying an invoice does not authorise further spending. The default cap returns at the next billing period. |
| Billing | Subscription fees are paid in advance. Additional usage is billed after each billing period. |
| VAT | All prices exclude VAT. |
When the £50 cap is reached:
- Calls already in progress finish and their booking confirmations are sent. Charges do not go above the cap: Praxum absorbs the cost of completing them.
- Later calls go to the fallback number or voicemail agreed at setup. That is not AI answering or booking, so an enquiry can still be missed.
- Automated customer messaging pauses.
- We notify you.
What happens after the pilot
About two weeks before the pilot ends we send you a summary of your results and ask whether you want to continue. Nothing converts automatically. If you do not explicitly agree, service and subscription billing stop at the end of the pilot. Any outstanding usage remains payable.
- £249 per 30-day billing period, plus VAT, with no setup fee.
- The £249 price and the 25p extra-usage rates are fixed for the first 12 months after the pilot. Any later change needs advance notice before renewal.
- You can cancel before your next billing period begins. Service continues until the period you have paid for ends.
What is not included
Praxum is a managed enquiry-handling and booking service. It does not include collecting payments from your customers, invoicing, wider CRM administration, a customer dashboard, web chat, additional numbers or locations, or custom integrations. This does not affect Praxum collecting its own subscription and usage fees from you. Additional work needs a separate written quote and your approval first.
How Praxum compares with answering service prices
Answering services that charge per call or per minute can look cheaper on the headline rate, but the bill moves with your call volume — a busy week costs more, and a long or complex enquiry costs more still. The full UK breakdown of per-call, per-minute and in-house receptionist costs is in the plumber answering service cost guide. You can also compare an AI receptionist vs a call answering service, or assess an AI receptionist vs hiring a human receptionist when payroll is the alternative.
Frequently asked questions
The founding customer programme is £150 per 30-day billing period for up to two periods (60 days), with standard setup included, for our first 5 eligible businesses. If you explicitly agree to continue it is £249 per 30-day period. Your maximum bill without approval for extra spending is £200 per 30 days during the pilot, or £299 afterwards. All prices exclude VAT.